Priced per contact. Every feature you need to start is free.
A contact is a person you have sent at least one event for. Events, API calls and campaign metrics are not billed.
Free
$0 / month
For side projects and trying the API.
1,000 contacts included
- Event retention: 30 days
- API: 10 requests per second
- 10,000 emails / month
- Events API and batch API
- 3 active campaigns
- Campaign metrics
- MCP server
Growth
$79 / month
For products with paying customers.
10,000 contacts included, then $6 per 1,000 contacts
- Event retention: 1 year
- API: 100 requests per second
- 10 emails per contact / month
- Everything in Free
- Unlimited campaigns
- Exit events and A/B tests
- Email support
Scale
$599 / month
For large audiences and teams.
100,000 contacts included, then $4.50 per 1,000 contacts
- Event retention: 3 years
- API: 500 requests per second
- 10 emails per contact / month
- Everything in Growth
- SAML single sign-on
- Dedicated sending IPs
- 99.95 % uptime SLA
Enterprise
Custom
Volume pricing, custom retention, a named engineer.
Volume pricing
- Event retention: Custom
- API: custom rate limit
- Custom
- Everything in Scale
- Custom event retention
- Annual invoicing
- Security review
What you would pay
| Contacts | Growth | Scale |
|---|---|---|
| 5,000 | $79 / month | $599 / month |
| 10,000 | $79 / month | $599 / month |
| 25,000 | $169 / month | $599 / month |
| 40,000 | $259 / month | $599 / month |
| 100,000 | $619 / month | $599 / month |
| 250,000 | $1,519 / month | $1,274 / month |
Growth: $79 includes 10,000 contacts; each further 1,000 (or part of it) is $6. For 40,000 contacts that is $79 + 30 × $6 = $259 a month, about $0.0065 per contact. Scale: $599 includes 100,000 contacts, then $4.50 per 1,000.
| Free | up to 1,000 contacts | |
| Growth | $169 / month | $0.01 per contact |
| Scale | $599 / month | $0.02 per contact |
Cheapest for 25,000 contacts: Growth, $169 a month.
Compare plans
| Free | Growth | Scale | Enterprise | |
|---|---|---|---|---|
| Price | $0 / month | $79 / month | $599 / month | Custom |
| Contacts included | 1,000 | 10,000 | 100,000 | Custom |
| Each extra 1,000 contacts | Upgrade | $6 | $4.50 | Custom |
| Event retention | 30 days | 1 year | 3 years | Custom |
| API rate limit | 10 requests per second | 100 requests per second | 500 requests per second | Custom |
| Emails | 10,000 emails / month | 10 emails per contact / month | 10 emails per contact / month | Custom |
| Events per batch | 1,000 | 1,000 | 1,000 | 1,000 |
| SAML single sign-on | No | No | Yes | Yes |
Questions
- What counts as a contact?
- Each distinct email address you have sent at least one event for, counted on the highest day of the month. Deleting a contact frees its place.
- How long do you keep events?
- For your plan's retention: 30 days on Free, 1 year on Growth, 3 years on Scale, as agreed on Enterprise. Daily campaign metrics are kept for as long as the workspace exists.
- Are API calls or events billed?
- No. Send as many events as your plan's rate limit allows; only contacts are billed.
- What happens over the Free plan's 1,000 contacts?
- New contacts are refused until you upgrade; existing ones keep receiving their campaigns.
- Can I pay yearly?
- Yes, with two months free on Growth and Scale.